Definition of Member Engagement for Associations
The term ‘member engagement’ is often bandied about in the association world. More of it is considered better yet we rarely state what that actually means. I thought I would put a stake in the ground...
View ArticleExpand Engagement Before and After Membership
As a follow-up to my definition of member engagement for associations, I’d like to discuss the idea of broadening your engagement strategy beyond membership. If you accept that engagement occurs when...
View ArticleEngagement Triggers
I’ve written a few posts on engagement this year and I have a feature article in Associations Now coming out in a month or so on the topic. One important concept that I touch on a bit in the article is...
View ArticleMicro Payments, Micro Profit?
The only way to make significant revenue with micro payments is to get an awful lot of them. Any questions? OK, I’ll say a bit more about my rationale for that position. I work with a lot of membership...
View ArticleNew York Times and Paid Content
The New York Times has announced a new paid content model for their online content. The announcement is here: A Letter to Our Readers About Digital Subscriptions – NYTimes.com. The upshot is that...
View Article
More Pages to Explore .....